A while back I was trying to figure out how to run proper email offers for my online course. Not a generic sale blasted to everyone. The kind where each subscriber gets their own deadline, depending on when they joined my list.
So I did what most people do. I looked at what the bigger creators were doing, and deadlinefunnel.com kept coming up.
I signed up and started poking around. And pretty quickly I ran into three problems.
First, it wasn’t intuitive. The setup assumed you wanted to show a timer on your website, and you already knew what you were doing and had a full funnel to wire it into.
Second, the pricing wasn’t built for someone like me. There was no plan that made sense for a smaller creator just getting started with evergreen offers.
Third, I found out that it’s owned by a private equity… meh..
So I built LoopOffer. And here’s how it compares.
Both tools do the same core thing:
Real urgency. No resets. No fake scarcity.
Feature-wise, you’re not giving much up by choosing LoopOffer. Here’s a quick side-by-side:
| Feature | LoopOffer | Deadline Funnel |
|---|---|---|
| Starting price | $25/month | $49/month |
| Free trial without a credit card | ✅ | ❌ |
| Personalized evergreen deadlines | ✅ | ✅ |
| Fixed deadline campaigns | ✅ | ✅ |
| Countdown timers in emails | ✅ | ✅ |
| Sales tracking (not just clicks) | ✅ | ✅ |
| 50+ checkout platform support | ✅ | ✅ |
| Landing page timers | ❌ (coming soon) | ✅ |
| Webinar funnel integrations | ❌ | ✅ |
| Official Kit app store listing | ✅ | ❌ |
| Email-first setup flow | ✅ | ❌ |
| Owned by | Founder | Private equity (itrinity) |
I made LoopOffer for email marketing so you can automate your offers and not rely on fixed date sales (like holiday sales).
You create a campaign, add a trigger in your email tool, install a tracking script on your checkout page. That’s it.
It’s even an official app in the Kit app store, which says a lot about how seriously it’s been built for the email marketing world.
This is worth a minute of your time.
Deadline Funnel has been around for years, and that track record counts for something. It’s a mature, stable product. But in 2024, the original founder sold it to itrinity, a private equity firm whose tagline is…
and I’m not making this up…
Their model is buying profitable SaaS businesses and optimising them for growth.
That’s not inherently bad. But it does mean Deadline Funnel is no longer an independent product built by someone solving their own problem. It’s a portfolio asset. What that means for pricing, feature direction, and support over time is hard to predict.
LoopOffer is fully independent. I built it because I needed it, and I’m still the one answering some of the support emails.
LoopOffer is priced on leads per month, so how many subscribers you add to campaigns:
Deadline Funnel starts at $49/month. For smaller creators earlier in their list-building journey, LoopOffer is the more affordable entry point and there’s a 14-day free trial, no credit card required (deadline funnel requires you to enter your credit card).
Now I’m obviously biased here. So I’m trying to be objective here..
Use Deadline Funnel if you like the comfort of knowing bigger creators already trust it. It’s been around for years, so it has a proven track record. I can’t deny it. They also come with slightly more features that might be useful to you.
Use LoopOffer if you want a tool that’s easier to use, more affordable, and built specifically for email. It’s nimble, actively developed, and if you ever have a question, you’re talking most ofthe time directly to the founder, not an AI chatbot.
Q: Is LoopOffer a good alternative to Deadline Funnel for email marketers? A: Yes. Feature-wise they’re very similar, but LoopOffer is email-first, easier to set up, and more affordable at lower lead volumes. If email is your main channel and you want to get running fast, LoopOffer is the better fit.
Q: What’s the difference between evergreen and fixed deadlines? A: A fixed deadline is the same for everyone, like a sale that ends Friday at midnight. An evergreen deadline is personalized: each subscriber gets their own countdown starting from when they join your campaign. Evergreen deadlines create more authentic urgency because the deadline is real and individual.
Q: Why use a tool like LoopOffer instead of just using promo codes from your payment provider? A: Promo codes are static. You can set an expiry date, but it’s the same date for everyone — which means either you’re running a time-limited sale (not evergreen) or the code works indefinitely (which kills the urgency). LoopOffer gives every subscriber their own personal deadline that starts when they enter your campaign. When it expires, the offer is genuinely gone for them. That’s a completely different psychological trigger than a code anyone could find and use anytime.
Q: How much does LoopOffer cost compared to Deadline Funnel? A: LoopOffer starts at $25/month for 250 leads, versus Deadline Funnel’s starting price of $49/month for 1000 leads.
Q: Can I try LoopOffer before paying? A: Yes. LoopOffer offers a 14-day free trial with no credit card required, plus a 30-day money-back guarantee if you decide it’s not for you.